Sophia serves as a Marketing Associate where she is responsible for leading branding and imaging efforts to establish Finial Group as a premier brand in the industry. Sophia does this by creating and implementing strategic company-wide annual marketing plans, collaborating with the production team, and overseeing project-level marketing campaigns throughout the company. Sophia also increases brand awareness through communications, press releases, quarterly newsletters, and managing public relations with media outlets.
Prior to joining Finial Group, Sophia interned for a Houston-based public relations firm, where she supported all account activities. In addition to crafting press releases and handling media relations, she has extensive experience in managing social media accounts across all platforms for clients by developing their voice and company image. Sophia’s experience within the marketing and public relations fields provides her with the tools and knowledge required to analyze brand expansion opportunities and develop growth strategies for clients.
Sophia graduated from Texas A&M University in May of 2022, earning a Bachelor of Arts degree in Communication with a certificate in Strategic Communication and a minor in Business. She was a member of Kappa Kappa Gamma, where she served on the sorority’s executive team as Vice President of Standards, ensuring the organization’s values and expectations were upheld throughout the chapter.Download Vcard